With all of these "newfangled" technologies that we can use to promote ourselves and "network", what is good to use?
I personally have been quite happy with the tools from google. The first tool I use is G-mail, it is their e-mail hosting website. Things are very easy to find, and it is extremely easy to organize e-mails, from sellers, buyers, wholesalers, people you meet randomly on the street or your local yarn shop :-)
The second tool I had heard about from someone on Etsy: Google Analytics
This tool shows you the amount of traffic that goes to whatever website you choose, Etsy happens to be affiliated with this, so it is extremely easy to link them up with your shop. The great thing about this tool is that the traffic is partitioned by where it comes from, google search, direct traffic (people you tell to come to the store), referring sites (facebook, twitter, etc.) it show when traffic is highest, and where in the world it is coming from. All of this information can be used to optimize your shop for the internet.
The last tool that I have used is Google websites; this is the link for our site http://sites.google.com/site/createcrochetteam/
this tool is so versatile, and I am still figuring it out moment by moment. My advice for anyone looking at these tools or any other online tool, is give yourself time to get used to them, take a day and work on it. Read everything you can about it, look at the forums, post a question in the forums and see if anyone has advice for you!
So not only does google have a great series of tools, take a look at Etsy's storque
there are hundreds of possibilities out there, so take a look, it could mean more sales to your shop right away!